Every Google Channel, One Campaign
Performance Max uses Google's automation to find customers across all its channels from a single campaign. It works best when it is fed the right inputs: accurate conversion data, strong creative assets and clear audience signals. Alivance Tech sets up and manages Performance Max as part of our Google Ads services.
We pair it with conversion tracking you can trust and brand exclusions where needed, so the automation optimises for real leads and sales.
Performance Max Campaigns Services
What our performance max campaigns service includes.
Asset groups
Headlines, descriptions, images and videos organised by theme.
Audience signals
Customer lists, website visitors and interests to guide Google.
Conversion goals
Clean goals so automation optimises for real results.
Feed integration
Product feeds for ecommerce Performance Max.
Brand and URL controls
Exclusions to keep spend on new customers.
Creative production
Images and short videos created for each asset group.
Performance insights
Search themes and asset performance reviewed.
Ongoing testing
Assets refreshed based on results.
Automation Needs the Right Inputs
Performance Max decides where to show your ads, so its results depend on the signals and data you give it.
Strong assets, clean conversions and sensible controls turn its reach into profitable leads and sales.
- Reach across all Google channels
- Driven by your conversion data
- Strong creative assets
- Controls to protect budget
How We Deliver Performance Max Campaigns
A clear, measurable process.
Account review
Current account, data and goals reviewed.
Conversion setup
Accurate conversion goals configured.
Assets and creatives
Headlines, images and videos prepared.
Signals and settings
Audience signals, feeds and exclusions set.
Launch and learning
Campaign live through the learning period.
Optimise
Assets, signals and budgets refined.
Google Tools
Platforms we work in every day.
Google Ads
Tracking
Why Choose Alivance Tech
An accountable, in-house team with a decade of delivery behind every project.
Certified Google Partner
Campaigns managed by a Google Partner team.
Measured on leads
Reports on enquiries and cost per lead.
In-house team of 15
Designers and developers in our Koramangala office. No outsourcing.
Fixed, written quote
Scope and price agreed before work begins, with no hidden costs.
Certified partners
Google Partner, Meta Business Partner and Shopify Partner.
Full ownership
Domain, hosting, code and logins stay in your name.
What Affects the Cost of Performance Max Campaigns
The main factors are:
- Number of campaigns and ad groups
- Products, services and locations targeted
- Creative and landing page work
- Reporting frequency
Our fee is quoted separately from any ad spend, which is paid directly to Google.
Trusted by Growing Businesses
Brands across India, the US and the UAE that rely on us for their websites, apps and marketing.
What Our Clients Say
Feedback from businesses we work with.
“Alivance Tech handled every aspect of our GMB optimization, from verification to enhancing our visibility.”
“The Google Ads and social campaigns managed by Alivance Tech provided measurable growth for our business. Their data-driven approach gave us confidence and results.”
“We partnered with Alivance Tech to manage our Google Ads campaigns. Their expertise lowered our CPC while increasing conversions, giving us a higher ROI.”
“We tried boosting posts before but never saw results. Alivance Tech ran Google Ads and SEO for us. We started showing up on top and the orders started coming in.”
“We were struggling to get our business verified on Google for weeks until Alivance Tech stepped in. Now we appear in local searches, and customer inquiries have increased noticeably.”
“Alivance Tech managed our Google Ads campaigns with professionalism. Their team reduced CPC, improved CTR, and delivered quality leads.”
“Alivance Tech restructured our Google Ads campaigns with precision. Their team reduced costs, improved targeting, and delivered quality leads.”
“We trusted Alivance Tech to manage our Google Ads budget. Their team improved quality score and increased leads significantly.”
Frequently Asked Questions
Common questions about performance max campaigns.
What is Performance Max?
A Google Ads campaign type that shows ads across Search, YouTube, Display, Discover, Gmail and Maps from one campaign.
Is Performance Max good for lead generation?
It can be, with accurate conversion tracking and good assets. We often run it alongside Search ads.
Do I need videos?
Videos help. We create simple videos if you do not have them.
How long is the learning period?
Usually a few weeks while Google gathers data.
Can I control where ads show?
Partly, through asset groups, signals and exclusions.
Is it good for ecommerce?
Yes, especially with a well-optimised product feed.
Is ad spend included?
No, it is paid directly to Google.
Do I own the account?
Yes.
Our Google Ads Services
Every service in this category, delivered by the same in-house team.
Helpful Guides
Plain-language guides to help you plan and decide.
How Google Ads Brings Leads to Your Business
What happens between a search and an enquiry, and how to make every rupee work.
Read the guide →Google Ads vs SEO: Which Is Better for Your Business?
When to use paid search, when to invest in SEO, and why the strongest businesses do both.
Read the guide →Google Ads Quality Score Explained
What it measures, why it changes your costs, and how to improve it.
Read the guide →Services That Work Together
Combine services with one team and one point of contact.
Get started with performance max campaigns
Free review and a clear, fixed quote.