When people search "near me" or include an area name, Google shows a map with three businesses. Local SEO is how you earn a place there.
Work through this checklist.
Google Business Profile
Your profile is the core of local visibility. See Google Business Profile optimisation.
- Correct primary and secondary categories
- Complete services, description and hours
- Real photos added regularly
- Weekly posts
- Questions answered
Consistent business details
Your name, address and phone should match exactly on your website and directories such as Justdial, Sulekha and IndiaMART.
Reviews
Ask happy customers for honest reviews and reply to every review professionally. Never buy reviews.
Website signals
Your website should support your profile.
- Address and phone on every page
- LocalBusiness structured data
- Pages for main service areas with genuine local information
- Fast, mobile-friendly pages
Local links and mentions
Associations, local media, events and partners add local authority. See link building.
Services that can help